THE NORTH FACE

from street to summit

Multiple Locations & ACTIVATIONS, Globally

Our long-term relationship with The North Face has been one of our favorites. We have worked with the brand on various projects in various locations, from brand guidelines to store designs.

Most recently, we were asked by a good friend, Creative Director Evert Lee, to help develop a presence in the store environment that tells the stories of their incredible roster of athletes.

We created a library lounge and archive cases that document some of the adventures of well-known climbers. These include Conrad Anker, Kit DesLauriers, Jimmy Chin, and of course Alex Honold of Free Solo fame. Completed as hands-on prototypes for Soho and Seattle, they are now in the process of serialization for all locations based on our created guidelines!