BCBG

ReIMAGINING THE STORE CONCEPT FOR BCBG MAX AZRIA

Global Headquarters

The request from BCBGMaxAzria was to reimagine every aspect of the store concept in order to help rebrand and relaunch this popular apparel line.  The brand opened a second flagship location on Mercer Street in New York’s SoHo neighborhood with the updated modern concept and layout.

This project is currently in planning for serialization internationally.