HYUNDAI CENTERSTAGE
AN AFTER PARTY AT THE GRAMMY’S
los angeles,ca
This event was sponsored by Hyundai as a part of their emerging artist support program. Guests could listen to a track and vote for it by stepping on a floor pad to show the track as waveform on a huge screen.
The scale of the screens was pivotal to the experience, as we wanted users to feel immersed in the technology so that the undulating abstract forms that moved on the LED backdrops seemingly transported those in front of it into the songs themselves.
with David Levine and L.O.V.E.
