LEVI’S FADER FORT

A pioneering Nomadic Format for sxsw

austin, tx

The Levi’s Fader Fort event design for SXSW focused on a no landfill approach to structures needed for the experience. It’s an early example of working with shipping crates, scaffolding and containers to create a format that refreshes with program and graphics each year.

with Lacy Maxwell Experiential

“The Fort is more about the up-and-coming bands, not the mainstream… And we’re not a mainstream brand.” - Laura Soave, the manager of the Fiat brand in North America (sponsor of Fader Fort)