ANTHROPOLOGIE
An IMMERSIVE RETAIL EXPERIENCE
Multiple Locations, international
After successfully helping Urban Outfitters become a household name, our next initiative was to help with Anthropologie's birth.
During our initial discussions, the goal of launching a feminine branch of the Urban Outfitters brand resulted in the keen interest to push and develop a brand essence that would speak to the deeper, anthropological, raw desires we have as sensory beings. So, we aptly named the project Anthropologie (the 'ie' was a twist added by the owner on the word's traditional spelling to make it stand out from the conventional, more clinical, reputation that the name might carry).
As the concept formed, Anthropologie was to feature American clothing, accessories, gifts, and home décor that tapped into the softer side of a more (traditionally) feminine aesthetic - created by women with women. The primary focus was to find objects that reflected their style, from art and fashion to interiors and entertaining.
The result was the design of the first flagship location, in a very hands-on manner; from fixtures and finishes to environments, we created the first dozen prototypes that have serialized globally.