LITTLE BURGUNDY

A Shoe Brand Steeped in Culture

Montreal, qc

Aldo Bensadoun, founder, of the Aldo Group, came to us for help in creating the design for a new shoe store concept to debut in Montreal, Canada and then ultimately serialize. With a desire to create an inde-leaning brand that would fill the need for a store, like Urban Outfitters, but specializing in footwear. We accepted the challenge and dove into honing the vision.

From the naming through prototype, we consequently sought to create an authentic base that looked toward the neighborhood of Little Bugundy itself, which encompasses the historic end of the underground railroad, and  home of the Montreal jazz festival, which is all rooted in a deep, rich culture. The agility of the hummingbird attracted us for the logo, and it is representative of how they approach idea the of a transient, transforming shoe culture.

To this day, Little Burgundy is a choice destination for branded footwear, handbags and accessories offering customers the latest styles from over 70 world-class brands.