URBAN OUTFITTERS OXFORD CIRCUS LONDON
We created this four story flagship for Urban Outfitters at the iconic Oxford Circus destination. We designed everything from the storefront to the interiors and all fixtures and furnishings. It features a vinyl shop and a central floating staircase.
REI co-op LINCOLN PARK chicago
We did the architectural design and vision for the new REI Co-op brand immersion hub in Chicago. Working with the brand creative and leadership teams, we were tasked with converting a former parking structure into an experience that reflects the re-branding effort we led for the new store environments. The location is in the heart of Chicago’s “wild mile” along the north branch of the up-and-coming canal area. Our planning featured natural habitat improvements, pedestrian trails and walkways, fishing stations, viewing platforms, kayak launches, and many other amenities.
Turning away from the busy Chicago arterial, guests enter through the Parkscape side-street and are immediately greeted by a towering A-frame, Great Lakes style cabin on the second level where you can stop by, grab a cup of coffee, and regroup from the stress of navigating urban traffic and the hassles of city life. The main space opens to a sprawling view of the river, and the divide between the city and the outdoors is momentarily blurred. Looking at the canal and surrounding natural landscape, there is always something to see in every season.
Parked permanently at the basin nearby, a former industrial barge has been converted into a garden that is maintained by the community, almost like a miniature floating island. And with the new walking paths connecting to the city beyond, you’re free to wander and really take in the breadth of this somewhat hidden district. If you’re still craving more adventure, REI has canoes and kayaks ready to launch from the dock. You can literally try out some gear before you buy, allowing you to take a relaxing paddle on the river to downtown Chicago.
This new experience is guaranteed to give you a fresh perspective on the city itself, and its connection to nature near.
“Working with Phil Otto and his team at ODG over the past 6 years on multiple projects for REI has been a true pleasure. He and his team bring something different that architecture firms and brand agencies don’t offer. His background and training in anthropology and his experience in retail provide a truly unique and relevant perspective. He not only understands current culture, he knows how to get shit done.”
- Elizabeth Dowd, Divisional Vice President-Retail Experience @ REI Co-op.
outpost panel discussion
Phil was part of the panel discussion at Outpost Tradeshow. Click the tab below to hear more: A Cultural Engineer Creating Timeless Designs: Philip Otto Supports Emerging Businesses & Communities.